Social media trends
Social media users are dedicated, spending an average of 2 hours 19 minutes per day across 6.8 different platforms. This equates to 14% of their waking lives according to Datareportal.
That’s an audience that deserves whatsapp number list the attention of any marketer. And it gives brands the opportunity to connect with customers from every demographic at scale. Welcome to the Workflows Library
So let’s look at what you should watch out for in 2025. Welcome to the Workflows Library
The battle between the real-time platforms
The decline in popularity of X has been well documente. Now, two social platforms – BlueSky and Threads – are gaining ground as people and companies leave X in droves (reporting poor content, low engagement, and moderation issues as reasons).
BlueSky was create by X’s previous founder, Jack Dorsey, and is attracting users who value ad-free spaces, content control, and niche communities. It’s also 10 tips for this black friday simple to use and is aiming to be “a great home for journalists, publishers and creators”.
“Despite all the attention BlueSky is getting, they’ve only got 24 million members globally. That is not a huge figure, so we’ll have to keep an eye on that to see if that grows over the next year, which I’m pretty sure it will,” said Alison Battisby, Founder of Avocado Social on the DMI trends webinar.
Meta’s Threads is also positioning itself as a platform to empower content creators. Its user numbers have continue to climb this year and now it has 275 million users – nearly ten times more than BlueSky!
Social media fans like Threads because it’s simple to use and allows people to pose a question, have a discussion, or have a bit of banter (much like X used to). Plus there’s opportunities for companies through organic content, with potential for paid opportunities down the line.
Expert tip: Brands that perform best on global seo work Threads are those posting text-only humorous or educational content as it gives social media users a break from the mass of video content across other platforms.