Employee advocacy is more than a buzzword:
It’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with audiences, highlight social issues, and even help achieve business goals.The rise in employee-generated content (EGC)
This is especially true on LinkedIn as it’s the perfect social platform for employees and employers to share EGC content. And the B2B network is seeing sustaine growth every year predicte to surpass 800 million users in 2025.
“A platform that’s underutilize or phone number library underappreciatedis LinkedIn. LinkedIn organic is just killing it for me. Every single one of my prospect calls said that they heard about me on LinkedIn and their newsletters are working really well,” said Peter Murphy Lewis, on the DMI trends podcast.
As consumers want more transparency from companies – 94% are more likely to be loyal to a brand that’s completely transparent, reports Forbes – employee-generated content (EGC) shows the real stories of people working in a company.
Alison Battisby believes that
“this type of content is very popular because it showcases very relatable people. They’re genuine perspectives and this allows for phone number library more faces and stories to be told from behind the scenes of the brand.”
It also builds trust, and many brands are embracing EGC through behind-the-scenes footage. Here’s a great example from IKEA.
Expert tip: Avoid creating heavily scripted EGC. It needs to feel natural and be entertaining.
Collaborate with customers, not influencers
While influencer marketing continues to thrive, many companies are looking for other ways to engage with their customers.
As a step up from user-generate content (UGC), some brands are collaborating with their customers to take a community-first approach. This results global seo work in content that’s been create by the customer, which can then be used in an ad or featured on the organic feeds of the brand.
“In 2025, we’ll see brands begin to shun big name influencers in favor of nurturing their communities. Brands are going to invest more in nurturing relationships with loyal customers, loyal followers, the people that are always logging in to engage with them or watch their videos and stories and we’re going to see more collaborative content,” said Alison Battisby.