Once you have finished putting
Once you are done with your internal and external analyses, arrange the findings as opportunities and threats in the SWOT […]
Once you are done with your internal and external analyses, arrange the findings as opportunities and threats in the SWOT […]
First and foremost you need to determine the purpose of the SWOT analysis: this could be a product launch, a
While a SWOT can be used at an organizational level it can also be used to see how a campaign
Starbucks continually assesses and evolves its loyalty scheme to meet the ever-evolving needs of its customers. In addition to improving
To get the most mileage from your loyalty program and make your brand more visible, you should ensure it expands
For a monthly fee, paid loyalty scheme members can access benefits like free delivery on orders over certain price points.
n an age where consumers are overwhelmed by choice and demand personalization, driving customer loyalty is essential to a company’s
It’s becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns
It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing
If you write any content, you probably already know about AI tools like ChatGPT, Google’s NotebookLM, and Claude. All of
According to Gartner, 79% of consumers are expected to use AI-enhanced search within the next year and 70% already trust generative
While search engines were once the only way for people to find information online, consumers are now turning to social
Obviously technical skills are important to progress in your digital marketer career path in 2025. Even as a generalist, you
 customer experience, streamline business processes, and deliver a seamless omnichannel experience. Effective ways AI can enhance ecommerce include: Tailore
AI goes from saying stuff to doing stuff through the rise of agents Now [ChatGPT] will run the whole campaign,
Artificial intelligence (AI) is now an integral part of marketing, whether you’re using a lot of tools or not. The
Employee advocacy is more than a buzzword: It’s a powerful strategy to leverage your company’s individual voices to build brand
Social media trends Social media users are dedicated, spending an average of 2 hours 19 minutes per day across 6.8
We are accepting new submissions and workflow use cases for this library, as well as content ideas. If you would
Small Group Coaching Thank you for joining our Small Group Coaching sessions! We’re thrilled to have you as part of
Have a competitive edge For your company to grow, it is important to offer something different to your customers. But
In times of crisis, thinking about the company’s growth can be a good option. After all, it is necessary to
Amazon Associates The Amazon affiliate platform is well-known and has a large affiliate network. The company offers a large collection of products
I’ve put together a list of five of the most popular systems on the market that can help you a
You’ve probably heard of affiliate platforms, right? After all, becoming an affiliate is one of the many ways to make
Digital Ignition This company used email marketing with copywriting techniques in the writing. It was minimalist. A but quite effective.
When we see examples of email marketing, we get more inspiration for our campaigns. After all, we see techniques that
If you take the photos yourself, pay attention to aspects such as lighting, colors, backgrounds, angles and focus. Even the
Connect your networks On Instagram, for example, you can post the same thing on this social network, on Facebook and
Do you know how to increase your company’s social media following? Did you know that offering quality content is an
They must have real photos and preferably be of your target audience so that future buyers can identify with the
Inbound Marketing understands this and helps you put the strategy into practice to attract the customer at all stages and