Free shipping is another tool in the eCommerce store marketing strategy you develop for your online business. The possibility of offering free shipping and increasing your sales is a very real option, but it’s not something you should take lightly. Like all marketing strategies, you need to thoroughly analyze the cost-benefit ratio. Let’s get to it!
One of the most widely used techniques in eCommerce in recent years has been free shipping . This option is a very important factor for customers during their purchasing decisions.
Therefore, you must be very clear about the expense you are assuming:
Order preparation time
Packaging costs
Transportation costs
Return costs
If you’re still wondering why you should eCommerce store offer free shipping to your customers… read on!
There are numerous studies on this topic, and they all tend to conclude the same thing: high shipping costs are an obstacle to customer completion, as many Internet users abandon avoid the spam filter their shopping carts after learning the shipping costs, especially if the cost is high. Therefore, we need to view free shipping as an investment to increase sales and retain potential customers .
What are the advantages of an online store where the user enjoys free shipping?
Free sells : It’s a fact: something free always eCommerce store stimulates increased purchases in a business.
Competitive advantages (even compared to physical stores ): Offering free shipping can help you compete with other online stores in your sector, even with physical stores, since one of the advantages that users see in them is that they do not have these types of costs.
SEO Tip: Take advantage of your facebook: 7 tips to increase followers and interaction! online store’s meta description! Make sure to mention that you offer free shipping. This way, your store will stand out in search results and attract more traffic.
Fewer abandoned carts
Although shipping costs aren’t the only reason for cart abandonment, they are one of the most important. Numerous studies show that providing good information about shipping costs on the homepage and during checkout can help reduce this phenomenon. Nobody likes hidden costs or surprises at the end.
Repeat order rate: Did you know that customers better remember stores where they didn’t have to pay for delivery? Yes, and this fact will increase the likelihood that they’ll return to your online store when they want to order something again.
Increase average spending : Most eCommerce stores typically offer free shipping above a certain amount. If this taiwan lists amount is carefully researched and analyzed, it will match the average shopping cart amount. This can significantly increase average spending per customer.
7 Free Shipping Strategies for Your eCommerce:
Club/Membership : You can offer annual rates to enjoy benefits, including free shipping. One of the major marketplaces that uses this format is Amazon Prime.
Free shipping to physical stores or pickup points: You can take advantage of shipping options to receive all your orders at a specific location. Picking up at your physical store can lead to a new sale.
Loyalty programs:
Reward your customers’ loyalty and get them to sign up for a loyalty program or newsletter in exchange for free shipping.
Increasing the product price: Raising the price of one or more products to offer free shipping is also one of the most common strategies. It’s important to keep in mind that price increases should be applied to products .
Free shipping with no minimum order:
If you sell lightweight products and/or find a cost-effective way to ship your orders, go ahead and offer free shipping on all your orders!
Whichever strategy you choose, let your potential audience know that they’ll find free shipping on your online store . It’s a differentiating factor, and customers need to know. You’ll see sales increase thanks to this incentive. Are you up for implementing these strategies? Let us know if you’re implementing these or other strategies!