Klaviyo continuously launches new products, most recently in March, when they launched their benchmarking, which gives companies the opportunity to compare their figures with companies in the same industry.
On July 28th, Klaviyo delivered another product launch, which included both minor extensions to their services, but also significant news that is worth considering for any ecommerce business.
Let’s jump into the four news
SMS MARKETING EXPANSION
Klaviyo has long had SMS marketing on the menu telegram data in several countries, which until yesterday consisted of: the USA and Canada. Now the UK has also come on the map, which is of course also relevant for Danish companies that are making their way into the British market.
For those of you wondering when it will hit Denmark? Then there is also some news. Because in continuation of the launch in the UK, Klaviyo also said that they are working on even more markets, which you can probably already expect to see at their next product launch. Whether Denmark is included in that round is difficult to predict, but it is possible that there are other markets that are prioritized before.
PRICE DROP TRIGGER
The name itself brings great joy to those of us who social search is getting bigger work at Klaviyo on a daily basis, because this is a relevant feature for any ecommerce business.
Time period for the above
Klaviyo also launched an extension to their canada cell numbers existing SMS marketing, which will in future include the ability to split-test your content – just as we know it from their email marketing service.
The split test in Klaviyos SMS Marketing will be interesting to work with in the future, where, as in the example above, one thing to test is how click rates develop when sending SMS messages – with and without the use of images.