Influencer marketing helps acquire better customers

It’s becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns that are aligned with the values of an influencer’s followers. In addition, a whopping 85% of marketers state that influencer marketing is helping them with their customer acquisition efforts.

According to The State Of Influencer Marketing Report, Fashion & Beauty is the most popular vertical for influencer marketing, with at least 21.6% using it as fax list part of their core strategy. The top ten most mentioned fashion brands by influencers are Zara, Shein, H&M, NA-KD, Pretty Little Thing, and ASOS. Gaming closely follows in terms of popularity, with 11.9% of brands investing more in their influencer marketing efforts.

More brands and marketers are coming to realize the incredible results that influencer marketing can produce. But while 76% of marketers plan to what is wpo and how does it affect your website’s seo ranking? dedicate a budget to influencer marketing in 2025, it’s a 10% decrease from the previous year which Influencer Marketing Hub believes is down to economic uncertainties and heightened scrutiny on ROI.

This change could highlight how influencer marketing is transitioning from tactical, campaign-based activities to a strategic discipline that requires a larger share of overall marketing budgets.

As an industry, influencer marketing has global seo work expande exponentially over the past few years. By the end of 2025, the influencer marketing industry is projecte to reach $32.55 billion, up from $21.1 billion in 2023 according to Influencer Marketing Hub’s benchmark report as the industry witnesses massive growth and becomes a more effective marketplace.