To test whether it is the users with abandoned carts, or the users who have simply looked at a product who convert, we chose to split the setup between the two metrics: abandoned cart vs. looked at a product.
The email was simple with a clear message: “Today’s best news for you” – topped with a portion of scarcity in the form of there being few in stock of this particular item.
The prerequisite for the flow to be triggered was se
The results were a bit surprising. The flow whatsapp data to permissiob We certainly didn’t expect that, and this shows that the flow is definitely also relevant for permissions that have only seen one product on your page – precisely because you also have the opportunity to inspire with other products from your shop.
Of course, it must also be taken into account how many permissions there were in the two flows. The number of permissions that had only seen a product was 2920 people, while 230 permissions ended up in the price drop flow for the lost baskets.
5 tips for your Price Drop flow
- Test your messages and content! You’re ai-generated content perform best reaching a target audience that is potentially interested in this product.
- Testing whether multiple emails result in increased revenue.
- Remember to exclude permissions that have subsequently purchased the product on your webshop!
- Please reduce the price on your page if you want to take advantage of this trigger. Klaviyo will not be able to read a discount code as a price reduction.
- Set up a filter on how often a permission can end up in this flow so that it doesn’t end up in pure spam if a user has looked at many products.
What can flow contribute to your webshop?
If it had been your webshop, how much canada cell numbers could you have turned over?
First of all, it requires that you actually put your products down. But if the scenario is that you are doing a sale on your entire site, you can jump into Klaviyo and create a segment with the criteria below, then you will get the number of permissions that have looked at a product in the last 30 days.
Then you can multiply that number by 7.91 and see what this type of automation can contribute to your business.
Would you like to learn more about email marketing?
Then you can read our ultimate guide here: Email marketing guide