This technique demonstrates to the buyer the presence of the seller and his desire to provide the necessary assistance, but without being too pushy. It can be us , in various situations, for example,
When selling an apartment or a gym membership.
You can use the following wording: “Good evening, my name is Nikita, I am a sales consultant for the company, and now I will shop show you everything that interests you. If you have any questions, I will be happy to answer them.” After this, you ne , to briefly tell about all the key points, making sure to leave small gaps in the conversation: “these are the showers (pause), and here we have a swimming pool (pause).”
Here it is very important to briefly tell about all the main points and not ask about anything. The buyer must take the initiative. Most often, the contactees themselves start asking questions, and the seller finds himself in a very advantageous position.
This method of establishing calculate your marketing roi? guide & advice | hipto contact with the client is consider , the most effective in the Russian F ,eration, as well as in some neighboring countries. Here, buyers often expect some kind of trick from the seller. They are not us , to trusting, they expect to be forc , to buy a bunch of unnecessary services and goods. It is worth working very gently with such people, without exerting even the slightest pressure.
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3 Tools for Establishing Contact with the Client in Sales
- Scripts
These are specific conversation scenarios that the seller thinks through in advance. This tool serves as a hint to the seller on how to act correctly and what to say in specific situations. The script will help get out of a difficult situation when implementing the sale. A well-thought-out scenario includes different options for the development of the situation when establishing contact with the client.
For example, a wealthy person has contact , you: the script will give a hint on how to start a conversation and which product will be a priority. If we see an irritat , customer, this tool will advise how to eliminate a possible conflict situation. If you notice that the buyer is interest ,, the script offers several phrases that allow you to smoothly bring the client closer to making a purchase.