Gen Zers generally trust influencers more than celebrities

In an age where there’s a huge upsurge of Gen Zers using TikTok as their primary search engine, tapping into influencer marketing to appeal to these content-hungry digital natives by tapping into youth marketing trends only seems natural.  Another effect of influencer marketing is that brands don’t have to waste resources promoting themselves, and instead use influencers to speak on their behalf and deliver the message they want people to hear and trust.

As the adoption of autonomous technologies across sectors continues to rise, an increasing number of brands and marketers use AI for influencer marketing.

Statista reports that 38% of marketing industry email list professionals use AI for influencer marketing on a limited basis while another 22% use AI extensively. In addition, AI integration improves campaign outcomes for 66% of marketers, according to Influencer Marketing Hub.

As AI adoption continues to rise, we expect to see it used more widely for influencer marketing purposes in the coming years.

This LinkedIn statistic should be important to any brand wondering whether to invest more of their budgets in social media and influencer content marketing: attract leads and win customers! marketing. Social media platforms are pivotal when it comes to building trust, offering brand value, and showcasing your products’ key USPs. By working with the right influencers in your niche, you stand to grow your audience, cut through the noise, and sell more products.

This statistic from Matter Communications demonstrates the growing importance of social media influencers for brands to connect with global seo work their audiences. If consumers feel confident about an influencer’s recommendation, they are more likely to make a purchase, and even make repeat purchases. Brands are able to piggyback on the trust of influencers.

To encourage creators that dream of making a living from TikTok by using their unique voice and creativity, the platform launched the TikTok Creator Fund in 2020. Following controversy about its skewed payment model and low rates of remuneration, the platform has now launche the TikTok Creative Platform Beta across several nations, including the U.K, U.S, France, Brazil, Korea, Japan, and Germany.

While in its infancy, the platform promises to offer fair rewards and a more flexible payment model to its top content creators—and this initiative is likely to attract droves of new influencers across niches.

As a highly influential social media channel among young digital natives, TikTok is now the most popular social media channel for branded marketing content. Around 66% of brands use TikTok for their influencer marketing efforts, compare to 47% on Instagram and 33% on YouTube according to The State of Influencer Marketing 2024: Benchmark Report.

However, since a threatened ban in the US the platform has experience a 17.2% drop in marketers’ investment intentions. This may see marketers looking to other platforms for influencer marketing with so much uncertainty around the platform.

With a consistently healthy engagement rate of 18% for U.S influencers using TikTok reported Influencer Marketing Hub. This percentage is higher than most other popular social media platforms, including YouTube (0.51% engagement rate) and Instagram (2.39% engagement rate). A sure-fire reason to invest in TikTok-base influencer marketing.