But to allocate these places among. These top ten, google is starting to take. Other parameters into account. We all know that behind the scenes there are a whole bunch. Of search quality evaluators responsible. For training google’s quality algorithms. And improving the relevance of results. As stated by.google’s guidelines, evaluators should. Prioritize high-quality pages and teach. The algorithms to do the same. Thus, the ranking algorithm. Is trained to assign a higher position. To pages that belong to trusted. Domains and enjoy high authority. We believe this could be the reason behind the data. We received explaining direct traffic and its. Importance as a signal. For more information, check out our article .
Furthermore, during Google’s recent SMX
East conference, Gary Illyes confirmed that how people job function email database perceive your site affects your business. And while, according to Illyes, it doesn’t necessarily affect how Google ranks your site, it seems important to invest in user loyalty: happy users = happy Google.
What does this mean for you? Well, brand awareness (measured, among other things, by the number of direct visits to your site) has a significant impact on your rankings and justifies investing in it just as much as you would in SEO.
As you may have noticed, every chart in our study
has a notable spike for the second position. We promised to examine this deviation in more detail, so we’ve added a new dimension to our study. The second edition covers how to create a location-based popup the impact of the three most important factors (direct site visits, time spent on site, and number of referring domains) on a particular URL’s rankings, rather than the domain it resides on.
One might assume that the sites in the top position are the best optimized; however, we have seen that every trend line drops to the top position.
We correlated this deviation with search queries with branded keywords
We assume this deviation is related to branded keywords. A domain will likely occupy the first position in the SERP for any query that contains its branded keyword. No matter clean email how well a site is optimized, it will still rank number one, so it has nothing to do with SEO efforts. This explains why ranking factors affect the second position of a SERP more than the first.