There are different content formats, more or less appropriate for each phase: for example, you wouldn’t send a contact in the discovery stage an email to schedule a meeting with a salesperson. They’re only at the top of the funnel, uncovering their problem and searching for general information.
The Buyer Journey is crucial for determining what content to create, for whom, when, and on which channels. You need to plan the stages of the Customer Journey and prepare a good Content Strategy.
Blog posts, effective for the discovery and consideration stages
- Ebooks, case studies and whitepapers, consideration and decision stages.
- Videos and animation: for all stages.
- Webinars, consideration and decision stages.
- Email marketing, for any stage.
- Surveys: ideally post-sale, to improve processes.
- Infographics, stages of discovery and consideration.
- Social media posts: ideal for attracting traffic to your website in the early discovery stage.
How to set up your content strategy Content for each stage
Having content isn’t just about having a website and a blog; your content needs well-defined strategies to support it. There are several steps you should follow to develop your content strategy:
Content audit : The first step is to review all the content you already have. This will help you discover which topics you’ve already covered and which ones you’re missing. This will also make it easier to manage and organize your content.
Content plan : You now have your buyer personas and telegram data buyer journey mapped out. Now you need to create the content you’ll publish over the next 1-3 months. You should publish content for all buyer personas and all stages of the buyer journey.
Analysis of results
Content creation : We’ve talked about this before. You must create pillar pages and topic clusters and consider SEO when writing. In addition, we offer other essential tips for generating good content: write your truth, be human when writing, keep things simple, and don’t forget the importance of your content design.
- Content Delivery : If you haven’t already, set up your website, blog, and social media accounts (try to stick to 2-3). Think outside of social media, too: what about influencers, guest posts, paid ads, email marketing, or print media?
- Content Optimization : Use metrics to analyze your whatsapp database philippines content’s performance. Study trends to see which content is performing well and why, and revise or remove underperforming content. Include these trends in your next content plan and start the process again.
Forms and CTAs Content for each stage
With a good content strategy (which will help you create outstanding content), your visitors will be willing to leave personal information in exchange for more valuable content or resources (such as a demo or a meeting with a sales representative). It’s essential to have forms and CTAs on your website and blog so your leads can download the content and you can enrich your database.
- Forms : This is how you’ll collect your visitors’ data. You should consider how many fields to include, the design, and, of course, data protection and consent rules. While shorter forms facilitate conversion, always keep in mind that the information requested must memberpress vs wishList member: which is better? be proportional to the resource you’re providing.
- CTAs: These are vitally important. They’ll tell your visitors what you want them to do. Typical CTAs include banners, GIFs, or buttons with a strong message and visual elements. CTAs should be directly related to the content the visitor is currently viewing.