Cannibalization not only reveals
For example, blog posts are not the same as newsletters . As for social networks, it is well known that
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Register as an advertiser and find
If you want users to love you, you have no choice but to give your brand a personality and a
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Brand tone is the way a brand
After all, customers buy with their eyes and it is convenient to show them clear, professional-quality images. Not only will
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The product sheet page of a website
Sounds great, doesn’t it? At this point, we’re not telling you anything new when we say that organic positioning is
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Data-driven marketing: ideas for B2B actions that attract more sales
Data-driven marketing The B2B market is significantly more complex than B2C. So companies operating in this sector to overcome significant
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The Key to Successful Data-Driven Marketing for B2B Companies
Marketing for B2B Companies Enthusiasm for data-driven marketing is growing, but most companies are still at the early stages of
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Main advantages of applying data-driven marketing to your business
Driven marketing to your business As you saw in the numbers presented in the previous topic, data-driven marketing can help
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Understand how data-driven marketing helps B2B companies
Understand how data-driven marketing Companies – regardless of their area of activity – are always under pressure to do more
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Instagram for B2B companies: tips to transform your feed
There has been a lot of talk lately about Instagram’s application for B2B companies . After all, the platform has
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Expanding communication channels and converting clients to digital format
Dostaevsky is a federal-level service that began operating in St. Petersburg more than 10 years ago, specializing in the delivery
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Understand today’s B2B customer – and how it impacts your business
Understand today’s B2B customer For many businesses and digital marketing experts, today’s B2B customer may seem like an unknown quantity.
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And what about those who like to talk Connecting a callback service
For the convenience of those clients who still prefer voice communication, in addition to the telephone, the Dostaevsky service has
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Tools for managing the work of support and operational assistance staff
The Dostaevsky service support managers use various LiveTex tools that help them effectively manage the process of communication between operators
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How to build an integrated digital marketing campaign
Integrated digital marketing campaign Integrated digital marketing combines all aspects of marketing communications. Therefore, it is important to understand how
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Personalized emails work best because the user sees
For several years now, WhatsApp* has been one of the most popular messengers in the world. Its audience exceeds 2
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How to create a WhatsApp mailing list using
Please note that WhatsApp* mailings are a paid service. You can send messages to any numbers, even if the client
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Client card for transfer to another channel and collecting a contact base
Thanks to the capabilities of the client card, you can create your client base directly in LiveTex without using an
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Key Components of Integrated Digital Marketing Strategy
Integrated Digital Marketing Strategy As the name suggests, the concept involves combining multiple marketing resources to form a more cohesive
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Why is integrated digital marketing so important today?
Why is integrated digital marketing Today, some companies use only a social media profile to stay connected with their customers.
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Integrated digital marketing and generating results
Can integrated digital marketing be the key to effective results generation? Click and find out the answer now! Nowadays, integrated
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Competitive intelligence: how to apply it to your strategy
Your company may never have a good relationship with its competitors – but that doesn’t stop it from learning something
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B2B Customer Experience Strategy: More Effectiveness for Your Business
How to Create a Good B2B Customer Experience Strategy Having a good B2B customer experience strategy these days can make
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How to choose a chatbot for business?
We continue to talk about how to effectively work with text channels of communication with clients. In the previous article,
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Three types of chatbots for automating communication with clients
Chatbots continue to be a trendy tool for communication with the client. Especially those created using a neural network and
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Benefits of Chatbots for Support Automation
Nowadays, many companies understand that customers want to communicate not only by phone or email, but also in other channels:
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Connecting your own channel using the Visitor API
A basic channel that will suit any business. According to LiveTex, over 49% of requests come from the chat on the
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Overcoming the language barrier Translator at RMO Live Tex
We know that many of you have been waiting for this new feature . We are happy to share the
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How grades differ from other payment systems
A wage system is a set of fixed rates that are applied to workers depending on their position and qualifications.
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What is it and how to build a remuneration system
The salary grading system is a way of classifying positions based on their importance to the company, the level of
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What is it and how does it increase sales conversion
A tripwire is an inexpensive product that helps a person decide on their first purchase. Due to the fact that
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How to reduce it and take control of the situation
The concept of stress was formulated by scientist Hans Selye. According to Selye, stress is a non-specific reaction of the
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Which projects require cross-functional teams?
Complex projects. Complex projects require the knowldge of different specialists. Cross-functional teams are needed to bring together experts from different
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How to find balance between personal life and career
The first step to work-life balance is the ability to properly distribute your resources – time and energy. It is
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What is a cross-functional team
A cross-functional team is a group of experts with different skills, knowledge, experience, hard and soft skills. Cross-functional teams work
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Work-life balance: how to manage to live while working
Many people strive for a successful career, but at the same time want to enjoy life outside of work. Overwork
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How to Come Up with a Unique Name for a Brand
Naming is the process of developing a name for a brand or product, service or project. It often serves as
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Which companies are suitable for the grading system?
This type of remuneration system is not suitable if the company has few employees – less than 100. Then its
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The onset of industrialization,
the concentration of the most important greenhouse gases has risen sharply. This leads to an increasing greenhouse effect, which causes
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Global temperature records have been broken for twelve months in a row
May 2024 has a lot in common with April and March, as well as the nine months before it: It
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The spring vegetation in 2024
The spring index shows the long-term development of flowering and/or leaf unfolding of nine different plant species that occur from
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Storm in a Teacup – A Construction Manual
Switzerland is located in a westerly to southwesterly upper! air flow and moist air will reach the Alpine region over
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stormy weekend
This weekend, Switzerland is on the southern edge of an air mass boundary that stretches from the Pyrenees across southern
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Assessment of the thunderstorm risk in our tools
Why is the risk of thunderstorms often so difficult to assess? A thunderstorm is by definition a local phenomenon that
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Warmest May in the world – warmest spring in Europe
The record-warm May 2024 reached a global average of 15.91 °C. This is 0.65 °C above the 1991−2020 average and
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The rain finally takes a break
air mass change, from the warm, humid to the cooler air mass Yesterday, Sunday, a low pressure system mov from
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The changeable and wet weather does not refute global warming
The weather of the last few weeks has not been easy for farmers, gardeners or friends of sun and warmth.
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Record rainfall and great warmth
The months of November and December brought record rainfall. On the northern ! side of the Alps. By mid-November, the
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A common topic does help
So you see that for regular community members it is mainly about the contact between people and only then about
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Now also in customer contact: normal communication
Customer service on a medium that the customer often uses. Think of webcare via forums, Facebook and Twitter. More interactive
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What is an online community?
You want a strong community for your brand, but how do you start it? In this article, I share the