This year we have visited it for the third time in a row
xhibition opened its doors this year to more than 42 000 healthcare IT specialists . Clinicians, and executives. For five […]
Digital Marketing
Digital Marketing
How 3 often-ignored best practices can boost your creativity
That power is what makes creativity a crucial pillar of advertising, accounting for nearly 50% of ROI . However, when it comes
Digital Marketing
The future of retail: global trends that will shape the next 5 years
If retailers have learned anything in recent years, it’s how to stay resilient in a disruptive economic environment. There’s no
Digital Marketing
Stand out online to maximize your profits
With global e-commerce forecast to continue growing this year, cutting through a crowded marketplace to drive conversions remains essential for
Digital Marketing
How Google’s media team handled its upgrade to GA4
With less than a month to go until the deadline to migrate to Google Analytics 4 (GA4), marketers need to
Digital Marketing
How 3 Brands Generated Strong Results Using Multiple YouTube Formats
Brands are embracing multi-format video as a key marketing strategy. whether exploring how personal relevance influences viewing habits. Across formats
Digital Marketing
How a professional made her business take off thanks to this advertising platform
Advertisements are fundamental pillars for building a successful business. Today, the focus is on Google Ads campaigns , since, in
Digital Marketing
Your marketing, multiplied by Google AI
For more than two decades, digital advertising has provided unprecedented access to information, content and services to people around the
Digital Marketing
How YouTube incorporates equity into its products and policies
Equity and inclusion are at the forefront of YouTube’s mission . To uphold them, its teams are constantly exploring how
Digital Marketing
16 benefits of branding and co-branding
In more ways than one, branding is a pillar of success. Its benefits can range from helping you develop a set of
Digital Marketing
12 Artificial Intelligence Tools That Will Grow Your Blog
All the speculation and theories are interesting. But at the end of the day, marketers have KPIs and business goals
Digital Marketing
New marketing jobs that could focus on AI
In fact, Hubspot’s most recent State of AI survey found that 62% of marketers and 66% of business leaders have