Should your e-commerce business be a frontrunner in email marketing?
… And create results on the bottom line using data-driven email marketing? Then you should read more here. Klaviyo is the email platform for the ambitious eCommerce company that wants an email software in constant development. Klaviyo contains advanced features and has a full focus on data and insight into your specific target group.
The platform is built around the latest possibilities within email marketing, and is also a user-friendly platform to work in.
In this blog post, I review which types of companies can benefit from Klaviyo, as well as how you can best use Klaviyo profitably in your digital strategy
What types of businesses should choose Klaviyo?
Klaviyo is tailored for e-commerce businesses focused on data insights and digital strategy development. Klaviyo challenges traditional email software tha email data works with events that have already happened. Whereas Klaviyo’s software takes email marketing to the next level using artificial intelligence, which through algorithms tells you when a customer will buy again, or when a customer is about to leave your business, so you can act on it before it happens.
This makes Klaviyo a platform that embraces the most advanced elements of email marketing, and it is therefore extremely suitable for your webshop if you want to grow your business and take your email setup to the next level.
How does Klaviyo stand out?
The range of email marketing platforms is vast, but ai is transforming ecommerce despite this, Klaviyo manages to showcase what they do best. One of the cornerstones of Klaviyo’s platform is the customer and data insights they deliver to their users.
Here, as a company, you first and foremost have the opportunity to see your customers’ behavioral journey in real time, divid into metrics/events, which is a superior feature compar to many other email marketing platforms. It is also a feature that can be very interesting if you enjoy nerding out about customer journeys and data.
The real-time is then convert into data on the individual user, which you can see an example of below.
The customer insights are then compid into in-depth data insights that ensure you have 100% ownership of your customer journeys, as well as an overview of how your email marketing is performing.
How your email marketing performs is also an
The image above is a concrete dashboard that canada cell numbers provides financial insight for a company that wants great transparency on what their email efforts are bringing in.ent that Klaviyo focuses on, which is why their Analytics dashboard can be said to be a tad sharper than many other email platforms. Here you have the opportunity to access advanc Analytics data with the additional option of building a myriad of dashboards – bas on the data you want.
In addition to dashboards, Klaviyo has launch their custom reports, which allow you to analyze specific flows/automations or delve into which types of campaign emails generate sales.
Above is an example of a custom report – bason the automations that the company uses here. The report provides a thorough overview of their performance from the automat part of the email effort, and at the same time it is possible to adjust the selection of metrics, so that you get a report that is tailor to your KPIs.
Benchmark tool – Compare your results with your competitors
Klaviyo’s latest addition to the feature tree, within analytics and data tools, is their benchmarking tool, which was roll out in early 2021. Here, your company has the opportunity to compare key metrics with the average for companies in the same industry as yours. Here, Klaviyo compares your company with others in the same industry and gives you insight into what you do well and where you should make an extra effort.