If you write any content, you probably already know about AI tools like ChatGPT, Google’s NotebookLM, and Claude. All of these tools can not only help generate content, but they can conduct research, sense check, and even analyze content to give you feedback.
The problem is that consumers tend to distrust AI-generated content.
It’s not as successful as human-generated content when it comes to ranking, because Google is cracking down on ‘low-quality or spammy content’, which is job function databasewhat aligns with a lot of AI content because it’s repetitive.
“50% of consumers are able to spot AI generated content and the biggest problem with that is that 52% of people are less engaged with content when they suspect it’s written by AI,” said Luke O’Leary, Vice President of Media Strategy & Operations at NP Digital on the DMI trends webinar.
So what’s the solution? Combining AI-generated and human-generated content to offer high-quality content adds new information to the space and includes content: 5 essential tips to achieve good results! proprietary data such as original research to make it more engaging.
This approach will help to take the leg work out of the more time-consuming stages such as research, creating a draft outline, or seeing content gaps. This frees up time to focus on crafting high-quality content that’s useful to your customers and feeds into Google E-E-A-T quality rating to rank highly on a SERP or feature in an AI Overview.
Expert tip: Check out our walkthrough on Google’s NotebookLM to get an idea of what it can do. It can even generate an authentic-sounding podcast if you feed it content.
Gen Alpha is coming
Gen Alpha refers to people born global seo work between 2010 and 2025, coming right after Gen Z. Many experts believe this generation are ‘upagers’ – a group that’s more socially aware at a young age, and become consumers more quickly.