The solid foundation of data that Klaviyo has also made them choose to take data to the next level, which gives them a unique advantage – compared to their competitors. The next level is called Predictive Analytics and is based on AI and Machine learning, where Klaviyo takes full advantage of their enormous amount of data.
Unlike other platforms that traditionally work backwards
The data will be available when you reach a overseas data certain amount of data*, and then you will be able to see, among other things, Klaviyo’s estimate of when a customer will buy again, but also when a customer is most likely to leave your store. This is data that is extremely useful to have before it happens, as you can act on it. with data, Klaviyo also works forward with data – tied to individual users. You can then analyze that data and incorporate it into your automations.
It may be that you have a number of sign-ups that Klaviyo’s algorithms calculate are a few days away from completing a purchase with you, which you want to ensure actually happens. This can be done by giving them extra incentive to buy here and now, and alternatively you can also see it as the algorithm telling you that a person wanted to buy within the last 7 days – but has not. You can then challenge this and test whether you can create a sale to a person who should be ready to buy.
AI and Meta advertising
*Klaviyo’s Predictive Analytics requires that you have a certain amount of data – specifically, that you have a minimum of 500 orders with your company over 180 days, as well as one of the following eCommerce integrations: Shopify, BigCommerce or Magento – and subscribers on your list who have placed at least 3 orders over the period in which you have worked with Klaviyo.
Synergy between Klaviyos
In addition to using Klaviyo’s AI audiences in your soft skills are essential email marketing setup, you can also use these audiences across your digital efforts – including when you advertise in the Meta universe, i.e. on Instagram and Facebook.
An explosive target audience for your Meta advertising could be:
- Users expected to purchase within the next 90 days
- Users who have not purchased in the last 90 days
In a concrete example, we have seen the above target group create the following results:
- 145% increase in revenue towards pixel-based audiences
- 151% increase in ad return against pixel-based audiences
Knowledge sharing and support
You can probably sense that Klaviyo has a number canada cell numbers oAdditionally, Klaviyo’s support is also just a tad better than other email platforms. The live chat feature, which is available from a paid solution, is especially valuable, and they are ready to help you with both small and large challenges.