Artificial intelligence (AI) is now an integral part of marketing, whether you’re using a lot of tools or not. The technology is built into many systems that marketers use, such as social media, customer relationship platforms (CRMs), and search engines.
Research from Marketing Week found that 54% of marketers use AI in their current role. This is significantly up from a year ago, when just over a third (37%) had special database used the technology. If you want to get more insights into the impact of the technology, check out our 10 eye-opening AI marketing statistics in 2025 blog.
It’s no longer about if you should use it, it’s about what AI tool or platform will help improve your daily tasks and enhance your role. But be aware that you also need to know how to use AI ethically in your digital marketing activities. So what are some of the AI trends you should know about in 2025?
Be aware of AI fatigue
The advancement and adoption of AI across industries has meant that marketers have had to adapt fast.
They have had to grapple with this new technology as management pushes them to use AI to be more effective, efficient, and productive – a promise that seems to be called out by the media consistently.
But the reality is that learning to use AI properly takes time! It can also create more work for marketers as they try to figure out how how to create content that ranks on google and increases your organic traffic things work or use a range of tools or platforms to get the best results.
This has resulted in AI fatigue – a sense of weariness towards technology. It’s up to marketing leaders and their team to figure out what tasks AI can best help with, rather than create more work or challenges.
“Rather than seeing AI as this dystopian view as peddled by Elon Musk of robots coming to take our jobs, they will carry out tasks for you. They’re not particularly creative. They’re not particularly strategic. They don’t operate well on small amounts of information. There’s a few models that are getting better at it, but they can’t think like we do,” said Jim Lecinski, Clinical Professor of Marketing at Kellogg School of Management on the DMI trends podcast.
Expert tip: Take a bird’s eye view of the company to find areas or processes that could benefit from AI. This will free up marketer’s time to focus on elements that are more creative and strategic.
The rise of AI agents
AI is a series of complex global seo work technologies, and its capabilities lend it to being able to control other systems to become AI agents that you can use in your digital marketing.