Customer Feedback Surveys: “Would you be willing to take a quick survey about your recent experience?”
Appointment Confirmations/Reminders: “This is an automated reminder for your appointment at [Time] with [Company].”
Benefit: Allows for deeper! more personal interaction than text! especially for complex inquiries or high-value propositions.
Targeted Sales Follow Advertising
Service: Uploading your consented phone number list (often hashed for privacy) to advertising platforms for precise audience targeting.
Application:
Facebook/Instagram Custom phone number list Audiences: Show specific ads to people on your phone list (who also have accounts on these platforms).
Google Ads Customer Match: Target users with specific search ads! display ads! or YouTube ads based on their presence on your list.
Retargeting: Create segments while the industry has evolved significantly from traditional cold calling of customers who have previously purchased or interacted! and show them specific ads.
Lookalike Audiences: Leverage your consented list to find new potential customers who share similar characteristics to your existing contacts.
Benefit: Maximizes ad spend efficiency by reaching highly relevant audiences! improving conversion rates and ROI.
CRM Integration & Enhanced Customer
Service: Seamlessly integrating your phone number contact list into your Customer Relationship Management (CRM) system.
Application:
When a customer calls! their entire history and preferences immediately pop up for the agent! enabling personalized and efficient service.
Customer service teams can proactively reach out to specific segments of customers based on their history or needs.
Benefit: Streamlines operations! improves customer satisfaction! and fosters stronger relationships by making every interaction personalized and informed.
5. Multi-Channel Marketing Orchestration:
Service: Coordinating phone-based marketing lack data with other channels (email! social media! website) for a cohesive customer journey.
Application:
Send an email about a new product! then follow up with an SMS reminder a few days later to those who didn’t open the email.
Use SMS to drive traffic to a personalized landing page that recognizes the user from their phone number.
Benefit: Creates a unified brand experience! maximizes reach! and reinforces messaging across preferred communication channels.