n an age where consumers are overwhelmed by choice and demand personalization, driving customer loyalty is essential to a company’s long-term growth and success. As a result, many brands are investing in loyalty programs, with many seeing a healthy return on investment.
Subscription-based loyalty programs
For a monthly annual fee, subscription loyalty members receive exclusive deals, offers, and benefits. With Amazon
Prime, for accurate mobile phone number list example, subscribers gain access to free same-day or one-day shipping, TV streaming services, exclusive offers, and more.
Tiered loyalty programs
Tiered loyalty programs offer different scales of benefits based on the amount a customer buys or shops with the brand.
Sephora’s Beauty type of activity recommended speed Insider program, for instance, includes cash rewards, bonus product samples, and access to exclusive
members-only events. The more loyalty you show, the higher your loyalty scheme tier.
Gamified loyalty program
With gamified loyalty programs, members earn points for every purchase they make which they can usually redeem for
free products or items. whatsapp aumber Coffee shops and food vendors often use this model to keep their customers
engaged and encourage regular physical footfall to their various stores or branches.
Community-focused loyalty programs
With this model of loyalty program, customers can earn points for making purchases and engaging with the app or portal, which they can redeem for discounts or exclusive offers. The North Face’s XPLR Pass scheme, for example,
allows members to tap into a community by offering early access to products, exclusive events, and leading sustainability initiatives.