Almost 6 months ago, Klaviyo launched their price drop trigger, which is simply an automation that is triggered by a price reduction on a product. We have of course tested this and compiled a few learnings on what a price drop trigger can contribute to in an email setup. If you haven’t read about Klaviyo’s product launch in July, you can read more about it right here.
table of contents
- Your trigger
- The results from our test
- How was the setup?
- 5 tips for your Price Drop flow
- What can flow contribute to your webshop?
Yor trigger
Email platform Klaviyo launched a new mobile phone number data updated 2025 trigger for their large range of ecommerce automations on July 28th. As always, when Klaviyo launches a new feature, the ease of use and simplicity are top notch. With a few clicks through Klaviyo’s pre-build flows, you are ready to put your Price Drop flow live. The inputs you need to define are how much your product should be discounted before your automation is triggered – either a percentage discount or a price discount.
Next, you need to define your audience, where you have the option to either select permissions that have viewed a product on your shop, or permissions that had one of these products in their cart when they started checking out. You can of course also select both.
Finally, you must choose how long a time period to look back at.
The results from our test
We had mixed expectations for the flow prior to gen zers generally trust influencers more than celebrities our testing when Klaviyo rolled it out. One factor is that it may have been a while since the user interacted with the product, and the user may have purchased the product elsewhere since then. What then spoke in favor of expectations was that a price reduction is often a strong USP.
Key figures from the Price Drop flow:
Over the past 5 months, we see that for a specific canada cell numbers customer, almost 3500 permissions have gone through this flow. The revenue per recipient over the period is 7.97 kroner – solely on a single email. To put that result in context to the specific case, their welcome series is 65.49 kroner per recipient and the general Browse Abandonment is 4.28 kroner per recipient.
- Open rate of over 65%
- Click rate 28.6%
- Revenue per recipient: DKK 7.97