According to Gartner, 79% of consumers are expected to use AI-enhanced search within the next year and 70% already trust generative AI search results.
Expert tip: For some queries, Google now uses generative AI in over 20% of its search results and displays it in AI Overviews. Find out what AI Overviews really mean for search.
Content marketing trends
As marketers, we know that content is a crucial part of our activities. Content helps us to communicate to our target audience, it helps us tell a story that executive list attracts and influences, and it can turn a prospect into a loyal customer.
It’s easy to churn out content, but harder to create great content that resonates with an audience. Also, with so many channels out there, it’s about using the right content at the right time to the right people.
So what are the content marketing trends to leverage in 2025?
Older content matters
Many marketers and companies can be confuse about why content isn’t performing in the same way. It could be that top-performing assets have lost 5 tips for selling on facebook traction or aren’t getting as many clicks from search results which you can see from looking at your content metrics. Or maybe people are just not engaging with it in the same way.
Expert tip: Conduct a content audit to see what content has fallen in terms of performance, and earmark it for an update. The solution isn’t to ignore it global seo work and create new content, however! It’s about reinvigorating the existing content so it’s more up to date or more relevant. Neil Patel research found that updating content can have as much as a 106% increase in traffic.