More and more people around 10 tips the world are waiting for the last Friday of November, known as Black Friday , to shop and take advantage of the discounts and offers that companies offer.
This day is becoming increasingly publicized and anticipated, mainly by consumers who spent months or even a year thinking about buying something, but didn’t make the purchase due to the high cost of the product they wanted.
1. PLAN ACTIONS IN ADVANCE
If we have time, we can plan our campaign on the platforms that generate the most interest, and it will also allow us to dedicate more time to small details that, in the long run, end up determining the success of the final results.
2. MAINTAIN AN OMNICHANNEL STRATEGY
It is very important that online and offline go hand in hand.
Google data also makes it clear that users are going to physical stores to make their purchases, but they also use digital platforms. This is evident from how the growth in ” near me ” searches how to avoid receiving emails in the spam folder? has increased by 200% in the last two years , and 62% of sales recorded in physical stores were influenced by something the consumer received through the digital channel.
For example, create and distribute discount codes in physical stores that can be redeemed in your online store, launch an interactive contest on social media, and offer an additional experience that can only be accessed in-store or vice versa. There are many options available; you just have to get creative!
To double your profits these days, don’t forget to adapt your online promotions to offline promotions, and vice versa. These will be busy days, but with great rewards.
3. PREPARE YOUR WEBSITE
There’s no point in promoting your Black Friday sales and keeping potential customers engaged with your content if, on the day of the promotional sales, your site doesn’t meet all the demand, crashes, or is too slow for a deal-hungry audience.
Make sure your page is designed f8 event: 11 new facebook features you need to know appropriately so that users can access your promotions on any internet-enabled device. You’ll need to keep in mind that smartphones are becoming more common, and most purchases are made on these devices.
You can also check if the server you’ve chosen is really capable of handling all the accesses your site will receive. After all, there’s nothing worse than a constantly freezing shopping cart.
Plus, whether you have a physical taiwan lists store or an online business, one trick that will attract more attention to your Black Friday event is to create a dedicated landing page on your website. It’s effective for customer searches, as they scour the web for exclusive Black Friday deals, so… make yours stand out!
4. OPTIMIZE THE KEYWORDS
Even if you already have your keywords defined and working well, if you want to capture SEO traffic directly related to Black Friday, you need specific keywords.
If you sell eyeglasses, for example, you can try simply adding the tag Black Friday.
5. MAKE THE MOST OF COMMUNICATION THROUGH SOCIAL MEDIA
Reaching more users and impacting your potential customers with your Black Friday campaign can help those users become followers of your brand on social media as well. To achieve this, you can offer special discounts during Black Friday with coupons that will help encourage purchases and further increase your sales in physical stores or online.
To implement this approach, you should distribute the codes in a simple way: on the purchase receipt or through flyers if you have a physical store. Or, for online customers whose email address you already have, you can attach the code to the purchase summary itself.
6. TRANSFORM THE STORE INTO AN ATTRACTIVE POINT OF SALE
Retail should be a factory of experiences, and Black Friday is one of the best days to put these qualities into practice. Incorporating a decorative element, such as installing eye-catching signs and choosing the right colors and typography, can contribute to creating a unique experience .
7. KNOW THE TARGETS MOST INTERESTED IN BLACK FRIDAY
A Digilant study concluded that some target groups are more likely to look for deals and purchase products during Black Friday, such as DIY and gardening enthusiasts, insurance seekers, event and show consumers, international travelers, and high-end device buyers. Focusing on these customers can be a good way to boost sales during Black Friday.