Inbound Marketing is a branch of Digital Marketing that is entirely to attracting people and converting them into leads and customers. The goal is to spark the interest of a business’ target audience and get them to come to the company, rather than the other way around.

How is this possible? By creating a digital strategy on producing true , quality content that is of interest to this same audience.

The material must take into account the different stages of people’s interest. That is why, in Inbound Marketing, there is much talk about the sales funnel and the adaptation of the content produced and to its different levels.

What is the sales funnel?

The sales funnel (also known as the Inbound Sales or Marketing funnel) is a representation of all the stages that lead to a purchase , from the moment the potential customer shows curiosity to the purchase. The time it takes to go through all the stages varies depending on the type of business .

In some cases, leads complete the purchase days after discovering the brand. In other cases, it takes weeks, months or years, because the type of product determines this.

The funnel is important for the Inbound Marketing strategy to be . Illustrating the entire purchase journey helps to understand the different levels of interest and allows you to not only create content appropriate to each stage, but also to understand whether it to be improved . At the same time, it is a great way to keep the sales and marketing departments .

The different stages of the sales funnel in Inbound Marketing

1. Attracting VisitorsEvery day, thousands of Internet users search through search engines and social networks . Arousing their interest in our content is essential, not only to raise awareness of our brand, but also to increase the number of customers .

But how do you capture these people’s attention? By sharing interesting materials with true, quality information . This distribution can be done through blog post. Social posts, among others.

If the content is relevant , it will have a greater chance of being shared by visitors, which will ultimately boost its reach and brand awareness.

2. Lead Qualification and Nurturing

Once you have converted your visitors into leads, you need to pay attention to them and nurture them with the content you produce. Analyze their interests carefully, check which pages they visit and the content they download. Only then will you the importance of learning copywriting understand who is only in the materials you share and who is to move forward in the funnel.

It is clear that those who simply show interest in your content may become customers, but it may take longer than those who are already identified as qualified. Take advantage of this maturation stage to segment your lead base. This way, you can produce content that is more appropriate for each segment.

What content can you use to do this? Emails sharing ebooks, infographics, blog articles or other materials that present solutions to solve their doubts, problems or needs.

3. Identifying Sales Opportunities

Once you have identified potential customers, it is time to pass the data from these leads to your sales department, who will then contact them. At local seo reporting this stage, the lead is already considered an Opportunity .

But pay attention. The type of approach you use will be essential to convert a potential interested party into an actual customer! A friendly, concerned contact who offers a solution to their problems (previously identified by the Digital Marketing department ) or a free evaluation is better than a product presentation.

In this sense, it is essential that the sales department has carried out a prior analysis of the data and interests of each lead. This way, it can adapt the approach to each one, personalizing the contact and increasing the probability of closing sales.

4. Customer Loyalty

Your mission doesn’t end when the lead is hong kong phone number converted into a customer. The success of any business depends on sales. More than attracting new consumers, it’s essential to retain current ones . Build loyalty by producing content that interests them. Send them emails with information about discounts, continue to suggest solutions based on their purchase history.