Make sure the counter is installed correctly and collecting data. Open the counter installation the main menu “Counters” in Yandex.Metrica and look at the circle with an arrow next to the counter you just created:
- if the circle is green, the counter is working correctly;
- if yellow – the meter is being checked;
- If it is red, the counter is not working, an error has occurred.
If you did everything according to the instructions, but whatsapp number list the meter does not work, writein support of Yandex.
What data does Yandex.Metrica record and what to do with it
Popular reports
Attendance
Shows how many people visited the site. The traffic what is the trade term fcr? the difference between freight forwarding receipt and bill of lading and a practical guide report has two indicators: unique visitors and visits. Visits are usually more than unique visitors, because one person can visit the site several times.
Traffic in Yandex.Metrica: Reports → Standard reports → Traffic.
Important: You can select the time for which to display the counter installation data and compare periods – this way you can compare, for example, the attendance of the current and last month.
Time on site
Shows how much time users spend on average on your site. If users like your site, they spend more time on it, consume more content, and buy more.
In online stores, a good indicator is 9-10 minutes, on global seo work information sites, a normal time is 3 minutes. These are our subjective assessments.
Time on site in Yandex.Metrica: Reports → Standard reports → Audience → Time on site.
Viewing depth
This is the number of pages a user viewed in one visit.
On promo sites and landing pages, this indicator may not be high, but for online stores and corporate sites, this is an important metric that needs to be increased: improve the interface, navigation, and content.
How to make a website user-friendly to increase conversion to purchase – explained in the Roistat blog.
View depth in Yandex.Metrica: Reports → the counter installation Standard reports → Audience → View depth.
Yandex.Metrica: example of a view depth report
Bounce rate
A user who spent less than 15 seconds on the site is recorded as “refusal”. The logic is as follows: the user quickly closed the site, which means he did not see any benefit in it.
A high bounce rate is a bad sign. This indicator indirectly affects SEO positions and the cost per click in advertising.
Bounce rate in Yandex.Metrica: Summary → Click on the “Bounces” widget.