- A person opens a website in a browser where a counter is installed. It counters collect data determines who has visited the website – a new user or someone who has previously opened the resource.
- The counter records the visit and begins tracking the user’s counters collect data actions on the site – which pages they view, where they click.
- The counter transmits information to the analytics phone number list service it is connect to, such as Google Analytics. The data is automatically includ in reports that can be view by the administrator or site owner.
For which analytics systems do counters need to be install?
Web analytics counters
Web analytics services Google Analytics and Yandex.Metrica collect data through their code. They help study the actions of site visitors, obtain demographic data of the audience, evaluate site traffic, viewing depth and user interest in content.
End-to-end analytics counters collect data
Helps analyze the effectiveness of advertising — from counters collect data which the best linkedin analytics tools for 2025: a complete guide traffic sources visitors came, how many applications and sales advertising channels brought, whether the costs of advertising campaigns paid off. For example, Roistat end-to-end analytics collects data from CRM, call tracking services and advertising platforms and generates detaile reports. The tool also receives information directly from the site thanks to the end-to-end analytics counter.
How to create a web analytics counter
Google Analytics
Open an account in the web analytics service and counters collect data click “Create global seo work counter”. To do this, you need to determine which platform to install the script on – a website or an application on Android or iOS.
Specify the URL and name of the site that Google Analytics will track. The counter is almost ready — all that remains is to specify additional settings. You can specify what you don’t want to track — for example, downloading files or interacting with videos. These settings can be change at any time. If you are creating a counter for the first time, we recommend not touching the settings so that the service collects maximum information.