9 Tips to Increase Conversions Do you advertise on Facebook?
If so, you must know as well as I do how accessible it is to most people.
In fact, Facebook even guides you through creating your first ad. All you have to do is define your objective, then find an audience, and finally design your ad.
But is it easy to achieve 9 Tips to Increase Conversions good results?
You guessed it… No!
For what ?
Because there are so many things to consider when you’re running a Facebook ad like:
- The Campaign : Facebook offers more than 10 objectives, which one should you choose?
- Audience : With all of Facebook’s targeting options, what’s the right targeting for you? Custom Audience? Lookalike Audience? Interest-based targeting?
- Placements : Where will you run your ads? In the news feed (but it’s very competitive), the right column, or on Instagram?
- Advertising : What words should I use? How do I write a good headline? What image will work best?
Over time, I’ve noticed that the biggest problem with
Facebook advertising is a low click-through rate (CTR).
A low click-through rate indicates that your ad isn’t resonating with your audience. Either you made a mistake in your targeting or your ad isn’t well-designed.
Fortunately, you can improve your click-through rate with buy bulk sms service a few tips (not necessarily common) that I’m going to share with you in this article!
It seems obvious, but if you’re targeting a particular city, why not mention it in your advertising?
This strategy helps show that the advertisement is only aimed at people in a particular city.
This is very relevant if you offer your services in a particular region and it helps you stand out from the competition, especially if you are a service-based business.
For example, this ad caught my attention directly because I saw my city’s name in the title.
Offer something for free
The worst mistake you can make is trying to sell directly to strangers on Facebook?
For what ?
Because Facebook is not like Google Adwords.
The behavior is different.
When you search on Google, you are further down how to make a wordpress quiz to increase engagement the sales funnel (you know your problem and are looking for solutions or the product to solve it).
On Facebook, people didn’t ask you for anything
Your ad arrives in their news feed because they meet your targeting criteria.
This is why it is more difficult to sell to strangers on Facebook, even though it is very tempting given the very advanced targeting opportunities that Facebook offers.
So how do we get around this problem?
Well, you can go back in your acquisition funnel and offer something for free, like a lead magnet .
The goal is to make your free offer relevant to your ultimate sales goal, which could be:
- Free content (guide, checklist, video series, etc.). This is the most common
- A freemium version of your service/software.
- A free trial
It’s up to you, as long as there is a logical sequence clean email between your offer and the final product.
This is what Sleeknote does . I had never heard of them before but I have to say this ad caught my attention.
The offer is well-suited to their service since Sleeknote allows me to create forms that convert on my website.