50 Must-Know Facts Are you reading this article on your mobile? It’s very likely YES!
Mobile technology development is happening at a rapid pace. Users love getting relevant results quickly from mobile devices. The availability and accessibility of mobile internet is forcing website developers, marketers, and business owners to adapt their content for mobile. And this trend is global.
We hope these 50 mobile facts will help you optimize your digital strategy in 2017-2018.
Mobile & Search 50 Must-Know Facts
- Google brings in 96% of mobile search traffic, followed by Yahoo with 2% and Bing with 1%. Its market share is lower on desktop: 81% of traffic compared to other search engines ( NetMarketShare ).
- 48% of Internet users start their mobile search on search engines ( Smart Insights ).
Source: Smart Insights
- Local mobile searches are growing 50% faster than mobile searches overall ( Search Engine Land ).
- The mobile share of web traffic is growing by 30% per year, with the majority of this growth occurring in developing countries ( Hootsuite ).
- The first position on Google has a mobile CTR of 23.5%, down from 28.6% in 2015 ( Advanced Web Ranking ).
- In France, we use desktop more than mobile to make search queries: desktop – 54%, mobile – 37%, tablet – 9% ( SEMrush ).
Loading speed
The average loading speed on mobile is 22 seconds ( Think With Google ).
Twitter’s PWA (Progressive Web App) (Twitter Lite) loads 30% faster while using
70% less data and weighing less than 1MB on the smartphone ( Twitter ).
More than half of all searches are now conducted via mobile, and that number continues to grow ( Search Engine Land ).
Users spend 70% more time on websites that load quickly and these websites have 60% more page views ( Duda ).
53% of mobile pages are abandoned if they take more than 3 seconds to load ( DoubleClick ).
A 10-second page load has a 123% higher bounce rate than a page that only takes 1 second to load ( Think With Google
AMPAMP Accelerated Mobile
Pages) represent 7% of traffic for US media ( Adobe Analytics ).
- The percentage of the largest publishers that have buy phone number list adopted the AMP format varies between 24% and 34%, depending on the country ( SEMrush ).
- The most common AMP errors are rejected attribute – 45%, rejected tag – 44%, and invalid attribute value – 38% ( SEMrush ).
- The number of AMPs on the web has increased by 405%, and the Washington Post appears to have increased its number of visitors by 23% thanks to AMPs ( AMP Project ).
- Many publishers have claimed that an AMP page generates about half the revenue of a page view on their fully mobile sites ( Wall Street Journal ).
Mobile use
- 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile to improve SEO ( Social Media Examiner ).
- 69% of time spent on digital media is on mobile ( comScore ).
- More than 8 out of 10 Internet users use a how to create a location-based popup smartphone to connect in 2017 ( eMarketer ).
- On average, French people spend 2.5 hours a day on their mobile. 1 in 5 people spend 4 hours a day on their mobile ( Relatia ).
- Overall internet usage on mobile/tablet is 57.3% vs. 42.7% on desktop ( Stat Counter ).
Source: Stat Counter
- The number of US desktop-only internet users is clean email declining, dropping from 25 million in 2015 to 18 million in 2017. It is expected to drop to 11 million by 2021 ( Wiredseo ).
- In contrast, mobile internet users have grown by 28% over the past two years, reaching 41 million in the United States in 2017 ( eMarketer ).
Source: eMarketer
- 77% of Americans own a smartphone, 35% more than in 2011 ( Pew Research ).
- 68% of people check their phone within 15 minutes of waking up. 30% even admit to feeling “anxious” when they don’t have their phone with them ( Google Micro-Moments .