Online product sales are currently one of the fastest-growing types of commerce, supported by the many advantages consumers find in this use of the Internet. Users value the convenience, speed, and security of the purchasing process most. In addition to 5 tips websites with online stores, social media now also offers the ability to sell products and services in a simple and attractive way.
In this post, we’ll focus on the social network with the most users and offer some recommendations for selling on Facebook , using the example of Primor ‘s Facebook page .
1. Inform users about your company
For customers to buy a brand, they must first trust it, compare it with other similar brands and products, and make a decision. To make it easier for your users to make a decision, fill out all the details, provide as much useful information as possible, be transparent, and allow users to explore and learn as much as they want about your company. Include links to your website, other social media , or shortcuts to your online store .
2. Take care of your appearance, so that it makes a good first impression
Appearance is very important, so a good design for your Facebook page is essential. Use high-quality how to create successful forms images and videos that match your company’s style and corporate colors (maintaining original content and always respecting copyright); publish news and articles of interest related to your brand, and take advantage of the resources Facebook offers to make posts more dynamic and interesting for your audience. You can also use custom tabs to make them appear more functional and attractive on your page, or pin a post to the top of your news feed with important information about a new product or promotion.
3. Adapt the page and content to the mobile format
The use of social media on mobile phones and tablets is increasingly common , leaving desktop access behind. In fact, 91% of users access Facebook daily from their mobile devices . This is why we recommend adapting your design to mobile users and targeting your content and advertising toward them. This includes, for example, choosing the right profile and cover image and framing.
4. Showcase your products and advertise
For people to buy your products, they must first know about them. You can showcase your products by creating a Product Gallery , a tool Facebook offers that lets you showcase your content: 5 essential tips to achieve good results! offerings with photos, descriptions, and prices. Additionally, users can like each item posted and purchase it from a button inserted in the post itself.
Facebook offers many ways to advertise with your posts. You can advertise a product or event to people who have shown interest in it using Custom Audiences . You can send that post or promotion to a list of specific users, significantly increasing the effectiveness of your investment.
5. Interact with your followers
Interacting with your company’s taiwan lists users and potential future customers is essential. This can serve as a means of word-of-mouth advertising, which often determines public opinion about brands.