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Advertising Analysis: 4 Useful Tools

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We tell you how a CRM system, end-to-end and web analytics, and call tracking can help businesses optimize their advertising and sales department costs. We give recommendations on how to avoid typical mistakes 4 Useful Tools.

Analyzing Advertising with Web Analytics

Web analytics systems help optimize the buy phone number list operation of a website and traffic sources. Services can determine the advertising channels that bring the most visitors, track user actions on the website.

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Google Analytics and Yandex.Metrica  are web analytics services that can:

Google Analytics and Yandex.Metrica reports for advertising effectiveness analysis

Traffic sources: which marketing channels actively bring visitors to the site?

Is it worth continuing to spend money on advertising on VKontakte?

Do email newsletters bring new applications? You can 4 Useful Tools find out which paid channels do not even bring visitors to the site and redistribute the budget to effective traffic sources.

Traffic shows information on how the volume of visits to ria-expanded=”true”>global seo work the site changed over a specified period across all traffic channels.

Audience.

This type of report provides the advertiser with information about the socio-demographic characteristics of site visitors, their interests, and the devices they use to access the site. For example, you can track that users from

Moscow often click on a product ad and optimize the ad for them.

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