Influencer marketing helps acquire better customers
It’s becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns […]
Digital Marketing
May 2025
Digital Marketing
Gen Zers generally trust influencers more than celebrities
It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing
Digital Marketing
AI-generated content perform best
If you write any content, you probably already know about AI tools like ChatGPT, Google’s NotebookLM, and Claude. All of
Digital Marketing
Start thinking about generative engine optimization (GEO)
According to Gartner, 79% of consumers are expected to use AI-enhanced search within the next year and 70% already trust generative
Digital Marketing
Social search is getting bigger
While search engines were once the only way for people to find information online, consumers are now turning to social
Digital Marketing
Business sustainability through smart marketing strategies
Corporate sustainability is more than just a trend in the corporate environment. It has become a real necessity, especially in
Digital Marketing
The New Frontier of Lead Generation
In a scenario where technological advances and changes in market dynamics define the success of companies, lead generation in 2025 will The
Digital Marketing
Task Management: How Automated Tools
Task management has become an essential topic in the corporate environment, especially in the B2B sector, where operational efficiency is one of
Digital Marketing
Soft skills are essential
Obviously technical skills are important to progress in your digital marketer career path in 2025. Even as a generalist, you
Digital Marketing
AI is transforming ecommerce
customer experience, streamline business processes, and deliver a seamless omnichannel experience. Effective ways AI can enhance ecommerce include: Tailore
Digital Marketing
AI agent is a software program that can interact with its environment,
AI goes from saying stuff to doing stuff through the rise of agents Now [ChatGPT] will run the whole campaign,
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Connecting Quality Insights to Operational Performance
Too often, QA programs operate in silos — detached from broader performance metrics or customer sentiment data. Contact centers can