If you want to convince users who 10 persuasive visit your website or online store that your products or services are exactly what they’re looking for to meet their needs, you should start putting these 10 techniques into practice to persuade with your texts.
But let’s start from the beginning. What do we mean when we refer to “persuasion”? We’re referring to the action of using reasons and arguments to get someone to act or think in a certain way; that is, to want your products or services for “x” reasons and not those of your competition.
To do so, today we’re going to focus on 10 techniques you’ll need to apply when writing copy for your website . Grab a pen and paper, let’s get started!
1. BE CLEAR
Forget about “empty” words and phrases that don’t add anything to your potential customers. Add value and make sure you don’t turn your texts into puzzles where you mix several topics and make everything even more confusing.
Make your texts appealing to your readers with simple messages, easy-to-read scripts , etc. Remember, the clearer you are with your message and speak the same language as your potential client, the better.
2. BE SIMPLE
Don’t overwhelm your client how to create a good call to action in an email marketing campaign with too many ideas, which can generate more confusion than trust. Create a value proposition that clearly tells the person who visits your website what you do or sell and how it will benefit them, without going around in circles that might confuse them and cause them to leave your site.
3. BE VERY SPECIFIC
Do you want a potential customer who visits your website to believe and trust what you’re telling them? Then provide them with concrete data . Forget about ” we’re the best ” and convince your reader with real, measurable, and concrete data —no empty words, but rather data that truly tells your reader what your website has to offer and how your product or service would help them.
4. REPEAT YOUR MESSAGE
Did you know that it’s proven that newsletter: 7 steps to get good results! the more we listen to a message, the more we believe it’s true? Yes, so maybe you need to review your website and see if you’re consistent with your message (this isn’t being repetitive). Explain in different ways what you want to convey to your potential client and the idea you want them to take away from your website to reinforce your message .
5. GIVE RHYTHM TO YOUR TEXTS
Retaining a potential customer on your website is easier than it seems, but don’t bore them and write with rhythm .
To do this, alternate between taiwan lists long, short, and intermediate sentences to work on it. Don’t forget to use ” connectors,” which will make your website more enjoyable to read;
And have you tried starting some of your paragraphs with “and” or “although”? Try it and watch your texts flow!
6. SHOW THE BENEFITS OF YOUR PRODUCTS/SERVICES
Make a list of the features of your products or services and another list of the benefits your reader can receive by purchasing that product or service; show them what they need from your product/service to meet their needs .
Imagine you sell scented candles whose main characteristic is their relaxing, long-lasting scent. What’s the benefit of this product? “Put a drop in your bedroom and you’ll sleep soundly .” In other words, don’t just limit yourself to describing the features that make your product or service unique; tell your potential customer what benefits it will bring .
7. INCLUDE CALLS TO ACTION
Whether you’re writing for your website, social media, or a newsletter , always include verbs with calls to action that you want your readers to take:
- Buys
- Subscribe
- Comment
- Share
- Participa
- Try a month free
- Discover more
- Join
- Starts
- Etc.
Remember point 3 for these calls to action and ‘be specific’ with what you want your audience to do, guide them.
8. CREATE URGENCY
Your future customer needs your product or service , and they need it now; and if they don’t realize it, make them aware of it.
Tell them that the offer or promotion probably won’t be available again or won’t be available for a long time.
The idea of scarcity leads directly to urgency ; just look at Booking.com and its “message” of urgency and scarcity, which is repeated throughout the search and booking process on its website.